Quad Letter Domains

I have been spending some time this week analysing my ever expanding portfolio and putting together development ideas for some of the names that receive consistent traffic. A domains value can be increased by lifting its unique visitors and revenue. What I believe to be different in this particular market is the significantly lower number of domains available. The more that are developed the more demand will increase because the number of unused domains available for sale will reduce. If these names have a legitimate use then you will only push their market value up even more than the current market reseller trend.

I certainly will be putting some effort into developing some of my higher traffic domains and I personally don’t even think it matters that the domain fits its content. Obviously keyword domains have a distinct advantage over non keyword domains but just about every single four letter domain I own gets at least a few hits a month. The domain doesn’t necessarily need to be pronounceable or contain premium letters either. If it is receiving natural traffic and you are able to determine what part of the world the traffic is coming from, creating content to fit the name shouldn’t be too hard. Providing it is unique content, where possible addresses a niche not highly reported on, and you update the website every few days its unique visitors should increase.

Something we should all take into account is that domain parking is on its way out. Internet users are becoming increasingly immune to it. A page full of ads no longer wets the appetite and many users will click away due to bad press of domain cybersquatters and increasing threats of spy-ware etc without a single click. The big guns are putting measures in place to stop this too, Google AdWords is running limited testing of a feature which lets its advertisers block domain parking sites which their AdWords ads will be served on. This can only be bad news for anyone in the ‘parking’ community.

Remember, the more we limit the market the more potential other domain consumers will see in four letter domains. It will force other LLLL collectors, investors and speculators to think twice about dropping their names. If the market remains steady and has a strong enough base, ultimately the price of our LLLL.com domains will increase. So what is my message to you I hear you ask? Get developing!

written by Richard