Its a fact, no one likes the letter Q. Of all of the ‘bad letters’ that quad letter domain investors try to avoid this is the main culprit. Why is that?
One way to determine the reason is to look at letter frequency in the English language. The letter ‘E’ is the most popular letter in the alphabet. It appears in 11.1607% of all words in the Oxford dictionary. Trailing a fair distance behind this is the letter ‘A’ with 8.4966% use.
In comparison, the letter ‘Q’ is the least popular letter in the English language, used in a very limited 0.1962% of words. This proves one reason why it is the least popular letter to have in a four letter domain. A ‘Q’ limits acronym use and therefore end user potential. The letter E is over 56 times more common than Q in forming individual English words!
The second reason is its ineffectiveness to create a pronounceable fake word. It sounds too much like ‘K’ or ‘C’ which are far more popular letters in the alphabet.
And then there is its appearance. A lot of people think it looks ugly. I’m not sure why this is, maybe because it can look too much like an ‘O’ with a strange appendage sticking out of the bottom, I guess it depends what font you are using. Who knows, maybe people see it as an ‘O’ and on closer inspection see that it is in fact a ‘Q’ and are disappointed. I know I certainly am sometimes while sifting through four letter auctions on Ebay.
Whatever your uptake on the letter ‘Q’ is, it is clear that it affects value. Not in all cases of course. For example BBQV.com sold on TDNAM for $145 today. A double premium which is nothing special until you see the obvious use of the acronym BBQ. However, my advice is that if you see a bulk sale of hundreds of triple premium quad letter domains, cherry pick the names without a ‘Q’ first and then haggle on a good deal for those that have one.
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